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What happens when Heineken surprises a real hardcore fan on UEFA Champions League matchday? You get The Game Plan!

A full-on football celebration of fans packed with good vibes and even better company. Join Julia Stuart as she kicks off the convo with a special panel featuring the legendary Lucas Radebe, actress Gaisang Noge, and influencer Fresh by Caddy. From nostalgic recaps to banter about fresh fits and unexpected real hardcore fan stories, this chill session brings the Champions League passion and then some. Press play. This is one epic hangout you don’t want to miss.

FOR THE LOVE OF THE GAME

Celebrating the extraordinary ways real hardcore fans bring football to life.

Real hardcore fans come in all shapes, sizes, and stories. What unites them is the unshakable belief that football isn’t just a game – it’s life. That’s why their passion for the UEFA Champions League runs deep and unwavering.

These are the fans who plan their week around kick-off times because missing a fixture is simply unthinkable. The ones who won’t dare start a match without their lucky socks – because every edge counts when their team’s on the line. It’s the braai master who keeps the fire alive during halftime. The stats guru who treats highlights like cinematic masterpieces, and the group chat captain who dissects next week’s lineup before the final whistle. Let’s not forget those who name their pets after legends because their love for the game goes beyond the pitch.

Whatever your ritual, your superstition, or your reason for loving the game – you are the magic that makes football extraordinary.

Cheers to you, the real hardcore fans.

The Social Screen

Heineken® South Africa redefined the UEFA Champions League experience with its groundbreaking Social Screen activation in Johannesburg.

In partnership with DSTV Stream, 289 synchronised mobile devices transformed a wall at Hyde Park Corner into a high-definition display for the UEFA Champions League Last-16 fixture. The core innovation involved splitting DSTV Stream’s signal in real-time across multiple phone screens, overcoming complex networking challenges, especially managing Wi-Fi connectivity in a busy mall. This industry-first innovation turns isolated streaming into a shared spectacle, bringing fans together like never before.

“We wanted to turn screen time into social time,” says Warrick Wyngaard, Marketing Communications Manager at Heineken® South Africa, highlighting how technology can create a unique, connected experience.